The Weeknd unveils ‘Hurry Up Tomorrow’ – a triumphant finale to his trilogy!

The Weeknd has officially unveiled his latest studio album, 'Hurry Up Tomorrow', marking the final chapter in the trilogy that began with 'After Hours' in 2020 and 'Dawn FM' in 2022. The album arrives after a record-breaking 2024, where The Weeknd cemented his legacy as the first artist to achieve 27 songs with over a billion Spotify streams each.

Musically, 'Hurry Up Tomorrow' blends his signature dark, cinematic soundscapes with modern electronic influences, delivering a deeply personal narrative that serves as a fitting conclusion to his acclaimed era. The album campaign has been nothing short of spectacular.

To celebrate the release, The Weeknd has partnered with Spotify for the 'Hurry Up Tomorrow' Pop-Up Experience, an immersive art installation taking place in New York from January 31st to February 2nd. The event promises to take fans inside the mind of The Weeknd, offering exclusive merchandise, limited-edition vinyl, and collectible apparel.

Beyond the album, The Weeknd is set to extend his artistic vision into film. In collaboration with director Trey Edward Shults, he will star in a psychological thriller inspired by the album. Co-starring Jenna Ortega and Barry Keoghan, the Lionsgate-produced film is set for theatrical release on May 16, 2025.

In the mean time you can check out the brand new body of work right here at CGuk via the links below - let us know your thoughts, and what you want to see next from the global star.