.png){kind=small}
UK grime legend JME has unveiled the official music video for his latest single, 'UP', once again proving why he remains one of the most creative and boundary-pushing artists in the scene. True to his independent spirit, the track was exclusively released through the Boy Better Know website, using an innovative ‘UP scratch card’ system that allowed fans to download the song in a unique, direct-to-fan approach.
Adding to the exclusivity, the online purchase also included a foam hand, imagined and designed by Jamie Adenuga himself in just 30 minutes—bringing to life the vision he had when picturing the music video. This hands-on approach highlights JME’s attention to detail and commitment to keeping things fresh and original.
As always, JME took full creative control, producing the track and directing the video himself. His razor-sharp lyricism and captivating flow glide effortlessly over the self-produced instrumental, reminding fans why he remains one of the most respected figures in UK music.
'UP' is yet another testament to his innovation, independence, and unwavering authenticity, so waste no time and check it out below.
Comments