Central Cee & 21 Savage drop 'GBP' with Cole Bennett-directed music video!

Central Cee has kicked off 2025 in monumental style with the release of his latest single, 'GBP', featuring none other than 21 Savage. This transatlantic collaboration is perfectly timed, arriving just days ahead of the highly anticipated release of Central Cee’s album, 'Can’t Rush Greatness'.

A pairing that fans have long been eager to see, 'GBP' lives up to the hype. With both artists trading sharp verses, the track is a showcase of lyrical prowess and undeniable chemistry. The production boasts an all-star lineup, including LIHON, Poncho, Eight8, Harry Beech, and Jonny Leslie, blending their talents to create a beat that hits hard on both sides of the Atlantic.

Adding to the excitement, the single is accompanied by a cinematic visual directed by Cole Bennett and the Lyrical Lemonade team. The movie-like video brings the track’s high-energy vibe to life, further cementing Central Cee’s reputation as one of the UK’s most dynamic artists on the rise.

With 'GBP', the duo have set the tone for what promises to be a game-changing year for the West London rapper. 'Can’t Rush Greatness' is just around the corner, and this track is the perfect introduction of what’s to come. Check it out below, and make sure you're ready for the album' release next Friday.