Ari Lennox enters her 'Soft Girl Era' with new single!

Ari Lennox marks a new chapter in her career with 'Soft Girl Era', an empowering anthem released on her birthday. The GRAMMY-nominated artist embraces a journey of peace, self-care, and effortless luxury, setting the tone for a fresh, confident era in her sound and spirit.

Crafted by legendary producers Jermaine Dupri and Bryan Michael Cox, the track exudes elegance and warmth, with Ari peeling back her layers to fully embrace her femininity. Her smooth, sultry vocals glide over lush production as she manifests a life of ease and refinement, making 'Soft Girl Era' an instant standout.

This release reunites Ari with Dupri and Cox, the duo behind her first Billboard radio No. 1 hit, 'Pressure'. With 'Soft Girl Era', she reaffirms her status as one of R&B’s leading voices, stepping into her power with grace and undeniable charisma.

Check out the new drop below, and let us know if you're feeling it.